To further enhance impact of Mupis, the concept of circuits was developed. Opting for circuits makes your sign distinct from a stand alone suburb sign. ENG has circuits in three major zones of Nairobi – these are specialized locations structured after comprehensive socio –economic profiles to help you target customers better and drive them to point of purchase as well as complement campaigns on large format. ENG has Mupi circuits in three major zones characterized by the residential profile.
Each Mupi circuit has 25 panels. The structures are located at strategic junctions and intersections where there is excellent exposure of the message to both motorists and pedestrians. These are designed 25 panels were for maximizing reach, frequency and exposure over a minimum period of 4 weeks given the population in these regions and traffic count on major suburb roads and intersections.