ENG Kenya has installed numerous bench media in the capital city of Kenya, Nairobi.

Inline with ENG’s strategy to invest in the region, Emirates Neon Group has collaborated with the City Council of Nairobi that is the Governing body of the Kenyan Capital to install benches throughout the Green city as a community initiative.

Nairobi city with its unusual greenery amidst global urbanization drive now witnesses a facelift through this new joint venture.

Besides the community cause, Bench Media as an outdoor media advertising vehicle has garnered acclamation from clients and agencies; the bench media is a novel concept in Kenya and the innovative product line has created a rejuvenation in Kenya Advertising industry which uptil now was experiencing stagnancy in new advertising opportunities.

Historically the small format structures which are arranged as a close knit circuit will ensure relatively higher ad recall and will aim to influence the buyer’s decision making process by its repeat exposure till point of purchase.

As these benches are arrayed along the dense mobility area of pedestrian mass and slow moving automobile traffic; with every dollar of investment the advertiser is ensured with higher number of exposures than any other medium existing inside the Central Business District (CBD) in Nairobi.


Check out the ENG Kenya bench project coverage!